The Advisory Industry Circa 2036

A gray-haired man in a charcoal suit rests one hand on the back of a leather chair and listens as a younger woman in a navy suit gestures toward floor-to-ceiling office windows overlooking a city street lined with tall buildings; behind them, two women stand talking.
By 2036, much of the advisory industry’s client relationships and ownership will have changed hands. The firms that thrive will be the ones that built leadership, infrastructure and transferable trust early.
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In late September, the RIA acquisition machine finally appeared to take a breath. Deal activity through September 22 was running 19% below the same period in 2025, threatening to end a seven-quarter streak of record-setting activity. Anyone eager to declare the consolidation era over should resist. One slower quarter does not reverse a decade of demographics, capital and structural change. It merely reminds us that even a stampede occasionally stops for water.

Every trend in this series points toward the same destination. Cerulli estimates that 35% of financial advisors, responsible for 40% of industry assets, expect to retire within the next decade. At the same time, private capital continues pursuing advisory businesses, larger platforms keep seeking scale, and buyers increasingly reward firms with transferable revenue, leadership depth and operating infrastructure. These are not three separate stories. They are one story told from three angles.

By 2036, a substantial portion of the industry’s leadership, client relationships and ownership will have changed hands. Many familiar firm names will disappear into larger platforms. Others will survive but operate differently, with professional management, specialized teams, outside capital and technology woven into nearly every process. The founder-led practice will not vanish, but the version held together by one advisor’s memory, calendar and heroic availability will become harder to defend.

The economics are changing along with the demographics. When thousands of advisors retire while buyers compete for durable cash flow, good firms become strategic assets. But “good” will mean more than loyal clients and strong revenue. Buyers will want businesses that can retain relationships without the founder, integrate without open-heart surgery and grow without adding proportional chaos. The firm that still runs on “ask Susan” may be beloved. It is not institutional.

Clients will feel this transformation too. They may not care who provided the acquisition financing or what multiple was paid, but they will care whether their advisor is still available, whether fees change, whether the service team remains intact, and whether the new owner understands the family. Consolidation will succeed or fail where financial engineering meets human trust. Spreadsheets are notoriously poor at remembering who is worried about the family business and who still has not forgiven whom over the estate.

 

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The advisor’s role will change as well. The strongest advisors will look less like solitary producers and more like CEOs, coordinators and stewards. They will lead teams, integrate specialists, manage systems and protect the client experience. Technical knowledge will remain essential, but the premium will move toward judgment, leadership and making several disciplines work together without forcing the client to become project manager.

Technology will accelerate the shift, but it will not rescue poorly designed firms. AI can summarize meetings, surface planning opportunities, automate workflows and help advisors serve more households. It cannot fix unclear roles, weak culture, founder dependence, or a succession plan that exists mainly as a hopeful conversation. Technology amplifies operating models. It does not absolve leaders from building one.

The next generation will inherit an extraordinary opportunity. Younger advisors who gain real client authority, learn the economics of ownership and understand how to acquire or succeed a practice may advance faster than any generation before them. Those kept indefinitely in support roles will watch outside buyers capture value their firms never created a path for them to own. The industry says it needs successors. It now has to behave like it.

None of this means the future belongs only to giant consolidators. Scale will matter, but distinction will matter too. Independent firms with clear niches, disciplined service models, strong cultures and credible succession plans can remain formidable. The dangerous middle will be firms too complex to operate like practices and too founder-dependent to function like institutions.

Hemingway’s famous answer about bankruptcy—“gradually, then suddenly”—fits the industry too. For years, retirement, consolidation and valuation changes looked gradual. During the next decade, they will begin to feel sudden.

Every advisor will live through this transition. Not every advisor will shape it. The firms that thrive will be the ones that saw the whole picture early and built leadership, infrastructure, transferable trust and strategic flexibility before any single trend forced the issue.

The advisory industry circa 2036 will not be defined by who predicted every turn correctly. It will be defined by who built a firm ready for several turns at once.

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