Financial Gravity Podcast – Episode 32: John Jantsch — SEO for Growth

John Jantsch of Duct Tape Marketing is a certifiable genius. He is a marketing genius and a rockstar in the marketing community. He has recently published a new book, Growth, about Search Engine Optimization (SEO) and how it affects the growth of your business. In this episode, John and John discuss the need for a fresh new way of looking at the concept of SEO and how to best take advantage of it to grow your business to new heights. Tune in for all the information you need about SEO, and more!

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Financial Gravity Podcast – TAX TUNE UP 005: Sweden Encourages Citizens to Repair Household Items

In recent years, Americans have lost their thrifty, self reliant attitudes and adopted a “just throw it away and buy a new one” lifestyle. Sweden has noticed a similar trend amongst its citizens, and has decided to use their tax laws to change it.

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What Do I Mean by ‘Value Beats Growth?’

The fifth rule of Factor Based Investing® is that value beats growth.

You’ve probably heard of value-based investing from Warren Buffett because that’s what he does, but unfortunately, most of us can’t do what he does. Buffett bought Duracell at a deep discount because he owned shares in the parent company—we can’t do that. He did the same when he saw value in the See’s Candy brand, taking it nationwide and growing it.

You can’t just go out and buy a See’s Candy or a Duracell, but you can look at book-to-market value. In fact, there are companies that will do that for you. A Nobel Prize was even won on this. One of the three factors of Eugene Fama’s model that won a Nobel Prize is that value beats growth.


One of the three factors of Eugene Fama’s Nobel Prize-winning model is that value beats growth.


If you take a broad swath of growth stocks and find the ones that happen to have a higher book-to-value than the average, it becomes a value. It’s very scientific in its methodology and has a higher risk, but it also has a much better risk-adjusted return than buying just growth.

We try to build this into all of our portfolios as a tilt toward value. If you have any other questions about this or any other aspects of factor-based investing, give me a call or send me an email. I’d be happy to help!

Financial Gravity Podcast – Episode 31: Abundance 360 — Looking to the Future

In this episode, John talks about a conference he went to in January, called Abundance 360. This conference has been held for the last 5 years, and John has attended the last 2 of them. It is a technology conference that looks at trends within various technologies. Next year, they plan on doing a whole segment on education, and where technology in education is headed. Tune in to hear more about new technologies and companies you should look out for in the months ahead!

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Financial Gravity Podcast – TAX TUNE UP 004: A Tax History Lesson from the Roaring ‘20s

Today our host, Ed Lyon, Chief Tax Strategist at Financial Gravity, gives us a history lesson on 1924. In that year Congress made several changes to tax rules, and, most notably, provided lots of gossip material when they published the names of top earning Americans.

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Financial Gravity Podcast – Episode 030: Clark Nichols — Taking Your Company Public!

Clark Nichols does something very interesting, but that’s not talked or written about much — he takes companies public. Going public is a lot easier and cheaper than you might think, but there are advantages and disadvantages to it, so entrepreneurs and business owners need to go in with their eyes wide open. Join John and Clark as they discuss the ins and outs of taking a company public, and stay tuned to hear some simple tips and tricks that you can use if you’re planning to take your company public.

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Financial Gravity Podcast – TAX TUNE UP 003: IRS Customer Satisfaction

The IRS Collections Division has engaged a consulting firm to send a customer satisfaction survey to a random group of taxpayers.

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Financial Gravity Podcast – Episode 029: Jessica Rhodes — Rock the Podcast!

Jessica Rhodes is the founder and CEO of Interview Connections, a company that John uses to book himself for interviews on other podcasts. Doing interviews on other podcasts is an excellent way to promote your business, and Jessica’s company has helped John with that tremendously. Jessica also has her own podcast, Rhodes to Success, and in today’s episode she will be talking about podcasting, and her new book that’s coming out soon. Jessica grew up in an entrepreneurial family, and is a millennial, so stay tuned to find out her thoughts on millennials starting businesses and how to rock the podcast!

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Factor Based Investing® Rule No. 4: Equities Beat Fixed Income

Today we’re discussing rule No. 4 of the 10 rules of Factor Based Investing®: equities beat fixed income.

Like all the rules of factor Based Investing®, following this one means your likelihood of success will go way up. Past performance isn’t an indication of future results, but it’s a pretty good barometer. That being said, we can only deduce trends from past performance—not science. Factor Based Investing® is all about science.

Build a portfolio based on owning instead of loaning.


When I say equities beat fixed income, I mean owning something typically beats loaning in the long run. If I loan you $10,000 and you pay me back 6%, I should have a worse return than if I gave you $10,000 and owned equity in your company that could potentially grow to the point where I could sell that $10,000 equity for $20,000.

In the long run, if you buy equities you’ll beat stuff like fixed annuities, credit default swaps, and bonds. This is a general rule that works over time, but it’s also one of the riskier strategies.

If you have any questions about this rule or any of our other investing strategies, please feel free to give us a call or send us an email. We’d be glad to help!

John Pollock on The Action Zone Radio Podcast

Greg LeVine interviews owner of Financial Gravity, John Pollock. John tells us how and why he created his company, how he fundamentally and ethically helps his clients reduce their tax liability so they can save more and effectively fund their companies better, the niche he has successfully created and how he finds balance in life/business through taking a full 24 hours off each week!

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