Financial Gravity Podcast – Episode 36: Perry Marshall — Understanding 80/20 is the Key To Success

Perry Marshall is a marketer extraordinaire, and is famous in the marketing world for his books on Google Adwords, and advertising on Facebook. Many of his customers come to him to figure out how to turn clicks into customers, but in today’s episode, he will be sharing more about his insight into the 80/20 principle, and how it applies to marketing. Listen to Perry deconstruct one of the fundamental laws of not just economics and the marketplace, but the universe, and pick up some great tips on how to leverage that, to grow your business!

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Financial Gravity Podcast – Episode 35: Michael and Teresa Blaes — Helping You See Your Blind Spots

Michael and Teresa Blaes are a couple who run a marketing company, but what’s interesting about them is that they are both blind. As blind marketers in a visual world, they help business owners see and correct the blind spots in their marketing. In this episode, Michael, Teresa, and John discuss the challenges that come with running a business, and the advantages that their handicaps have given them. Tune in to find out how marketers can make their websites and content suitable for the accessibility community, and tap into a huge market.

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How Small Beats Large for Investments

Today we’re talking about rule number six of Factor Based Investing®. Similar to rule number five (Value Beats Growth), rule number six is small beats large.

This rule is a little easier to follow because there is a lot of sophisticated math involved in determining value. Small is a little bit easier to identify, but it can actually be a big problem within people’s portfolios. A lot of the portfolios we see with a suite of stocks tend to feature large cap, growth stocks such as Walmart or Home Depot.

The problem with investing in large companies like Walmart is that they cannot double in size this year; they are just too big already. A company like Financial Gravity actually has a chance to grow. It’s not because one company is better or because we run things differently; it’s because we’re a smaller company.

Doubling a $10 million company is much easier than doubling a $10 billion company. Even if I was a $10 billion company, I would have to buy $10 billion worth of other companies in order to double my success. It is easier for $10 million companies to buy other $10 million companies, so small companies tend to be better investments in the long run.


Smaller companies are more likely to grow.


The challenge with small companies is that it is more likely for them to go out of business. While it’s not likely that Walmart will double this year, it’s also not likely that they will go out of business either. A company like ours can easily double but there is the potential to go out of business. Of course, it’s more likely that we will double, but there is a risk there that is not present with larger companies.

When the market last crashed, people came up to me saying, “We need to get out of the market! It’s going to go to zero!” The market cannot go to zero because there are large companies out there that will be safe. Still, if you want long-term growth, investing in small companies is the way to go.

After all, large companies came from somewhere. Someone created and innovated to make their small company grow. It is important for you to build a highly diversified portfolio, so you need to include small companies.

If you have any other questions about investing in small companies or Factor Based Investing® in general, just give me a call or send me an email. I would be happy to help you!

John Interviewed by Molly Marie Keyser on Venture Shorts Podcast

John and Molly talk about how John created Financial Gravity.  Entrepreneurs; are you paying too much in tax? Listen to see what you can do about it!

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Financial Gravity Podcast – Episode 34: Hussain Manjee — Revolutionizing Video Technology

Hussain Manjee is a close friend of John’s, and a part of his Entrepreneurs Organization (EO) group. Hussain’s primary company is DHD Films, but he is also the Managing Partner of Video Plus Print, a company that is revolutionizing video and print technology by combining the two in a way that has never been done before.  Tune in to find out more about what Hussain’s company is doing in the video content space, and how it could boost your company’s business.

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Financial Gravity Podcast – TAX TUNE UP 007: March Madness and the IRS

The IRS taxes gambling profits, but they still take a loss for March Madness.

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Financial Gravity Podcast – Episode 33: Shama Hyder — Marketing Zen Extraordinaire

Shama Hyder is the CEO of the Marketing Zen Group, a marketing and PR company that serves clients globally. Named one of the top entrepreneurs by Businessweek in “25 under 25,” Shama is also a bestselling author, and has won many awards in the entrepreneurship field. Shama shares her story of being an immigrant in the U.S., and how that has shaped her as an entrepreneur. Tune in to this episode to learn more about Shama’s perspectives on social media, marketing, and the future of the digital age.

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Financial Gravity Podcast – TAX TUNE UP 006: Monkey Business

Today our host, Ed Lyon, gives us a brief but interesting look at the British territory Gibraltar. At first it seems that he may be advocating moving there to shelter taxes, until he reveals a larger country that most don’t realize is a tax haven, as well.

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John Pollock Interviewed on Accelerate Your Business Growth Podcast

If you’re like most business owners, you’ve probably received lots of “scary” tax advice on everything from mistakes to avoid, restrictions on what you can deduct and specific rules on your tax strategy should look like. Unfortunately, much of this advice is based on myth – and will cost you thousands of dollars.  Check out the details of Johns interview with Diane Helbig on the Accelerate Your Business Growth Podcast!

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Financial Gravity Podcast – Episode 32: John Jantsch — SEO for Growth

John Jantsch of Duct Tape Marketing is a certifiable genius. He is a marketing genius and a rockstar in the marketing community. He has recently published a new book, Growth, about Search Engine Optimization (SEO) and how it affects the growth of your business. In this episode, John and John discuss the need for a fresh new way of looking at the concept of SEO and how to best take advantage of it to grow your business to new heights. Tune in for all the information you need about SEO, and more!

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