CPAs Can Look To Aesop For Success
CPAs operate in a world of objective truth, and that provides them with powerful advantages. But, given that the CPA can’t use persuasive techniques of the sort that salespeople do, CPAs will have to rely on a slow and steady campaign of education if they want to offer a broader scope of services to their clients.
The Three Questions Every Tax Professional Should Answer This Summer
CPAs and EAs must understand and quantify the threat from artificial intelligence and its related trend, commodification. The wise tax pro will use this time between tax seasons to turn those threats into opportunities.
The Hippocratic Oath and Entrepreneurial CPAs and EAs
The Certified Public Accountant or Enrolled Agent operates in much the same way a medical doctor does. But the healthcare industry and the financial services juggernaut are two very different environments. While the doctor’s prescriptions are typically filled with total concern for the patient, the sales-dominated world of wealth management is riddled with conflict.
For CPAs: Dos and Don’ts For Firing Unwanted Clients
Before letting low-billing tax preparation clients go in favor of more robust client relationships, tax pros should carefully assess the potential in every relationship. Here are some do and don’ts to make sure you don’t inadvertently say good-bye to real long-term value.
Five Reasons Artificial Intelligence Is Not A Threat To Tax Professionals
Artificial Intelligence is a tool for accounting, as a hammer is a tool for carpenters. AI isn’t your competitor; other accountants are.
10 Tips for Tax Pros to Attract Better Clients
Tax pros don’t need—or want—more tax prep clients. They need better ones. A better client will do all kinds of wonderful things for you, and the best news is that your existing clientele is eager to become better for you.
The Persistence of Tax Season
Threats to the accounting industry are nothing new. CPAs and EAs should view artificial intelligence as a productivity tool, one that allows them to focus on more profitable and margin rich activities, like strategic planning and implementation consulting.
Tax Industry Leader Hires TurboTax to Do His Taxes. The Results Will Shock You.
I wanted real-life experience. What would the experience be like? Would it be faster, easier, less hassle, and more on my terms, or was this all about price? Was TurboTax NetJets or Spirit Airlines? Would I get nickel-and-dimed? Would there be any surprises? I determined I would be the guinea pig, and I would let my partners, colleagues, and friends know about my experience using TurboTax’s live full-service tax review.
The Stoic Investment Philosophy is Key to Tax Professionals Success in Financial Services
The Stoics of Ancient Rome believed that the universe is subject to logic, law and reason, which they called the logos, or underlying truth. The entrepreneurial tax professional who applies logos for their clients will be doing the clients — and themselves, a big favor.
Can Family Offices Ever Democratize Without Tax Professionals?
If you want to win Wimbledon, find out what Serena Williams has for breakfast. If you want truly satisfied wealth management clients, emulate the family office model and put tax pros in key positions.