Performance Anxiety

Wealthy clients want the advice and guidance of established and thoughtful CPAs and EAs and tax professionals.

Many CPAs and EAs worry that they can’t compete for wealth management services with the army of salespeople offering outsized returns and products with sizzling stories. The truth is that the type of clients you want to work with know better, and are far more interested in mature and thoughtful guidance.

CPAs Have a Car vs Horse and Buggy Moment

CPAs Have a Car vs Horse and Buggy Moment 2

Creative destruction is coming to the tax compliance industry. The commodification of fees and powerful robotic process automation platforms threaten the comfortable lifestyle that CPAs have enjoyed for decades. But the entrepreneurial CPA who understands the attractiveness of the multi-family office model has a once-in-a-lifetime opportunity.

Tax Pro: This Five Minute Test Will Predict Your Future

Tax Pro This Five Minute Test Will Predict Your Future

The future of Accountancy is back in the headlines. Like the tax reform acts of the 1980’s, Artificial Intelligence is seen by some as an existential threat. But the entrepreneurial CPA or EA has a world of opportunity awaiting them, and it won’t require as much time, resources or reputational risk as many believe to seize it.

CPAs Overcoming Barriers to Growth: Part III: Marketing

CPAs Overcoming Barriers to Growth Part III Marketing

In Part III of CPAs Overcoming Barrier to Growth we’ll take a look at a barrier that is often overlooked: marketing. This would be a huge mistake, because it’s marketing that provides the ROI that justifies the transition to wealth management.

CPAs Overcoming Barriers to Growth: Part II: Infrastructure

CPAs Overcoming Barriers to Growth Part II Infrastructure

Tax professionals who have not made the transition to wealth management services have a very long list of reasons why they can’t make the move, no matter how badly they want to. You’ve heard most of them, and maybe even said them yourself: it’s too complicated, too expensive, too time-consuming, too risky. All of these barriers can, and have been, overcome. Thousands of tax professionals play critical roles in wealth management, many of them in family offices.

CPAs Overcoming Barriers to Growth: Part I: Knowledge

CPAs Overcoming Barriers to Growth Part I Knowledge

Big Tax is spending enormous sums of money to attract new tax preparation customers, and it’s not just for the 1040 work. They want to sell those customers everything from software applications to credit monitoring services to loans. Certified Public Accountants and Enrolled Agents would be well served to fight back with marketing of their own.

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