Get Your Copy of Winning the Wallet Share War
If you're a tax professional and you don't lead a family office, you MUST READ this book
“Must read” is an overused phrase—but not applicable here. The threat from the commodification of tax compliance services is dwarfed by the opportunities that will come from the democratization of the family office. Pick your preferred medium (or media) for reading this book, but it’s critical you get this information. Your first-mover advantage is waiting for you.
You’ll get access to multiple versions of the book:
- Interactive digital book
- Audiobook
- E-book
- Hardcover edition
Winning the Wallet Share War is a dispatch from the front lines of financial services, and a roadmap for tax professionals seeking a more productive, valuable and meaningful career. There is a great deal at stake in the Wallet Share War, and not just for tax pros. The American family has received little in exchange for the billions they pay to the financial sector, but that can all change with the democratization of the multi-family office. O’Rourke makes a compelling case for a fundamental shift in the power exchange between providers and consumers, a shift led by tax strategists in key roles.
Winning the Wallet Share War is not your typical business book; it’s a creative and empathetic journey that will inspire readers to embrace a new, sustainable, pro-client business model.
What's Inside
Chapter 1: Awakening
The first chapter of Winning the Wallet Share War is a call to arms for CPAs and other tax professionals. It breaks down share of wallet and client lifetime value, and explains how tax pros are underutilized and undercompensated, despite being the most trusted among all financial professionals. It takes a deep dive into the massive and tragic failure of the financial industry to serve the American family with dignity and respect.
Chapter 2: Clarity
Chapter Two of Winning the Wallet Share War introduces the most successful and sustainable model of wealth management, the family office, and explores the dichotomy between salesperson and fiduciary. The chapter also reviews a comprehensive SWOT analysis and explains that many perceived threats are actually opportunities in disguise. Creative destruction is introduced, a powerful economic force that favors the tax professional.
Chapter 3: Balance
In Chapter Three of Winning the Wallet Share War, the author examines seven reasons why the great majority of tax pros have shied away from the broader world of asset and risk management, and how that has kept their wallet share below 10%. But it also makes a compelling case for the tax pro as Family Office Director—and hero for their clients.
Chapter 4: Diagnosis
Chapter Four of Winning the Wallet Share War examines the remarkable parallel between medical doctors and tax professionals, both of whom are true fiduciaries, but only one of whom can reliably expect their prescriptions to be filled. The chapter takes a scientific look at the role of personality in financial services, and explains why the advantage goes to the tax pro.
Chapter 5: Harmony
Chapter Five of Winning the Wallet Share War examines the concept of fiduciary process known as taxes first, then math, and contrasts the critical differences between “sell to” and “buy for.” Readers will learn that it’s who directs family offices and how they make decisions is far more important than what they invest in.
Chapter 6: Control
Chapter Six of Winning the Wallet Share War takes on and breaks down the barriers to entry facing tax pros seeking to do more for their clients. It stresses the importance of beginning with the end in mind, and introduces the concept of control the controllables. Chapter Six is a primer on the fundamentals of asset and risk management, and the basis of competition in the broader war for wallet share.
Chapter 7: Synergy
Chapter Seven of Winning the Wallet Share War examines the fundamentals that drive business valuation, and categorizes barriers to entry into knowledge, infrastructure and marketing. Chapter Seven looks at the costs and risks associated with transforming a tax compliance practice into a multi-family office, and suggests that outsourcing is the best path forward.
Chapter 8: Productivity
Chapter Eight of Winning the Wallet Share War explains how the ultimate business metric and driver of valuation for a tax practice is productivity, and makes the argument for a far more productive division of labor that focuses the tax pro only on tasks that are compensated and client-facing.
Chapter 9: Engage
In Chapter Nine of Winning the Wallet Share War, the concept of mindshare as a key driver of wallet share is introduced. Marketing fundamentals are discussed in a clear and concise way, including the critical importance of the permanent campaign. Chapter Nine argues that tax pros have tremendous, built-in, natural advantages over salespeople—if they can get their marketing and messaging right.
Chapter 10: Diagnosis
Meditations is the title of the book written by Roman Emperor Marcus Aurelius, and Chapter Nine imagines a wealth management enterprise driven by the philosophy of the Stoics. This chapter explains how the Stoical values of wisdom, courage, justice and temperament can create a winning competitive formula that wins without selling.
Chapter 11: Leverage
Chapter Eleven of Winning the Wallet Share War makes an argument for democratizing the multi-family office, and introduces the concept of value innovation, the combination of a more attractive and sustainable solution that simultaneously lowers costs. Chapter Eleven supplies the tax pro with a how-to guide to selecting an outsourced multi-family office partner.
Chapter 12: Exit
Chapter Twelve of Winning the Wallet Share War contrasts the drivers of practice value between tax practices and financial advisories, and provides practical advice on creating a business that is significantly more valuable. The tax professional’s natural advantages are maximized when delivered in a multi-family office environment, creating a far brighter future for their clients.
Chapter 13: The Art of Winning the Wallet Share War
Meditations is the title of the book written by Roman Emperor Marcus Aurelius, and Chapter Nine imagines a wealth management enterprise driven by the philosophy of the Stoics. This chapter explains how the Stoical values of wisdom, courage, justice and temperament can create a winning competitive formula that wins without selling.
Multiple formats: read or listen to Winning the Wallet Share War in the way that works best for you
Interactive Digital Book
The interactive digital book combines the features of the e-book and audiobook with additional elements to engage readers. Each chapter contains the full text and reading of Winning the Wallet Share War, along with the option to submit topic-specific questions and comments directly to Dave O’Rourke. Readers can access the interactive digital book through any device that supports modern browsers. You can access the interactive digital book through the Winning the Wallet Share War portal.
Audiobook
The audiobook edition of Winning the Wallet Share War is designed with convenience in mind. We know how busy tax professionals are, but we also know important this book is for those wanting to do more for themselves and their clients. The audiobook is perfect for multi-tasking or hands-free listening. You’ll get access to multiple versions of the audiobook, including a unique link that only you can use to listen to the book through your preferred podcasting app. Your private feed is supported by Apple Podcasts, Google Podcasts, and Spotify and all providers that accept private podcast feeds.
E-book
The e-book edition of Winning the Wallet Share War is a DRM-free EPUB, supported by all major e-readers and e-reading apps. The e-book can be read on Kindles, phones, tablets, and browser-based apps. Dark and light modes are supported. You can download your free copy from inside the Winning the Wallet Share War portal.
Hardcover Edition
The hardcover edition is for traditional readers and those who like to write notes in the margin or highlight key points. Your hardcopy edition is yours to do what you want with. You can request it from inside the Winning the Wallet Share War portal. It will be shipped to you at no charge.
Sign up for immediate access to your free copies of Winning the Wallet Share War
Fill out the form at the top of page to create your account and you will be automatically logged-in and redirected to the Winning the Wallet Share War portal. Inside the portal you will have access to the interactive digital book, the e-book, the audiobook, and the request form for the hardcover edition. Yu will receive an email from our private podcast partner with your unique link to podcast feed for the Winning the Wallet Share War audiobook.
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About Financial Gravity
Winning the Wallet Share War is authored by Dave O’Rourke and published by Financial Gravity Press, the educational book publishing imprint of Financial Gravity Companies, Inc. Financial Gravity provides a multi-family office solution for tax professionals with its Turnkey Multi-Family Office Charter.
Tax Master Network is Financial Gravity’s tax planning and business development solution for tax professionals. Tax Master Network tax planning software (Tax Architect AI™), tax planning strategies educational center, and its business development resources are used by hundreds of tax professionals.
If you are interested in learning more about Financial Gravity’s Turnkey Multi-Family Office Charter or Tax Master Network, use the button below to schedule a call.