AJ Wilcox is a marketer and LinkedIn Guru. He is the founder of the ad agency B2Linked, which shares information, strategies, and tips about advertising on LinkedIn. AJ was challenged to improve advertising on LinkedIn at his previous job, where he learned as much as he could, and became an expert in the field, before starting his own ad agency when he was let go. In this episode, he talks about the differences between search and social media advertising, the art and science of advertising, and whether LinkedIn Ads are for you. Tune in to find out more about how LinkedIn Ads could be changing your business.
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