Justin Nabity is the founder of the company Physician Advisors LLC in the financial services space, dealing with a specific group of people — doctors. It is an advisory group for doctors and surgeons that helps them make sound financial decisions, from negotiating contracts to planning for retirement. Justin’s company adopts a unique business model that focuses on capturing doctors’ loyalty early on, by helping them with financial planning before they even realize that they need help. Tune in to this episode to find out more about Justin’s business model, and why having an end goal is crucial.

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