Paul Slack is the founder of Vende Social, the digital marketing company for Financial Gravity. Paul got into the industry 18 years ago, by jumping on a niche in the market — that businesses didn’t know how to market themselves online. On this episode, he shares his insights about the digital marketing industry and how it has evolved over the years. Paul also has some tips on how businesses can capitalize on programmatic advertising and the role of content creation in digital marketing.
[:50] John introduces his guest for this episode — Paul Slack.
[1:30] Who is Paul and what does he do?
[3:26] How did Paul get into the business as such an early adopter?
[8:54] How has Paul and his business evolved over the years?
[13:30] Paul explains how ads on the Internet have changed.
[16:36] Paul gives an example of how he has been working with Financial Gravity to market the new Tax Law book.
[19:25] How does programmatic advertising work? Paul illustrates with some examples.
[24:17] John highlights a trend in the business world.
[29:07] John and Paul discuss the potential disruption that could occur in businesses because of AI and innovation.
[38:27] With digital marketing, content creation and getting the word out is crucial.
[44:43] John recommends all entrepreneurs to join EO.
[46:33] What is Paul’s superpower or unique ability?
[50:14] John shares a success that Paul’s team has helped him achieve.
[52:46] How did Paul come up with the name for his company?
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