Episode 83: Deconstructing Digital Marketing with Paul Slack

,

Paul Slack is the founder of Vende Social, the digital marketing company for Financial Gravity. Paul got into the industry 18 years ago, by jumping on a niche in the market — that businesses didn’t know how to market themselves online. On this episode, he shares his insights about the digital marketing industry and how it has evolved over the years. Paul also has some tips on how businesses can capitalize on programmatic advertising and the role of content creation in digital marketing.

 

Key Takeaways:

[:50] John introduces his guest for this episode — Paul Slack.

[1:30] Who is Paul and what does he do?

[3:26] How did Paul get into the business as such an early adopter?

[8:54] How has Paul and his business evolved over the years?

[13:30] Paul explains how ads on the Internet have changed.

[16:36] Paul gives an example of how he has been working with Financial Gravity to market the new Tax Law book.

[19:25] How does programmatic advertising work? Paul illustrates with some examples.

[24:17] John highlights a trend in the business world.

[29:07] John and Paul discuss the potential disruption that could occur in businesses because of AI and innovation.

[38:27] With digital marketing, content creation and getting the word out is crucial.

[44:43] John recommends all entrepreneurs to join EO.

[46:33] What is Paul’s superpower or unique ability?

[50:14] John shares a success that Paul’s team has helped him achieve.

[52:46] How did Paul come up with the name for his company?

 

Mentioned in This Episode:

Paul Slack

Vende Social

The New Tax Law: How to Make it Work for You and Your Business, by Edward A. Lyon, J.D.

“Financial Gravity Podcast Episode 78: Chris Moffett — Bridging the Gaps”

The Daily Drucker: 366 Days of Insight and Motivation for Getting the Right Things Done,
by Peter F. Drucker

Seth Godin

Humans are Underrated: What High Achievers Know That Brilliant Machines Never Will,
by Geoff Colvin

Abundance 360

Entrepreneurs Organization

 

Let's Talk - How our Strategic Assessment Meeting Ensures Your Tax Savings Success

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *