Charles Alexander founded his company creating animated explainer videos for busy professionals such as financial advisors, insurance agents, and business service providers. His 90-second videos help his clients stand out from others, build the know-like-and-trust factor with their audience, and close customers. He shares more why video is such a critical element of marketing for businesses these days, his unique process for creating, producing and delivering videos and even some tips for creating your own videos. Tune in to find out more!

 

Key Takeaways:

[:18] John shares his thoughts on email and how it might not be the most effective method of marketing.

[1:31] John and Charles discuss digital brochures and the inexpensive yet most effective ways to be connecting with your audience through social media.

[6:28] What kind of medium does Charles use for his videos?

[8:37] Charles explains why he tries to get clients to use a professional voice-over artist for the videos.

[10:26] Charles shares his process and system to create, produce and deliver his videos to clients.

[11:26] Business owners need to be creating a customer experience that rivals Amazon.

[12:47] Video is a necessity. You just have to decide if you’re going to do it yourself or outsource it. Charles shares some of his tips for creating your own videos.

[16:54] John highly recommends outsourcing creating videos for your business. He explains why.

[18:13] What are Charles’s prices for his services?

[20:41] How did Charles get into the video creation space? What were some of the struggles he had?

[24:08] Charles and John discuss the importance of having a business coach.

[27:19] Video is how many people get their information these days, so it is critical to your business.

 

Mentioned in This Episode:

Charles Alexander

Special Promotion for Podcast Listeners

Peloton

Harmon Brothers

Strategic Coach

Entrepreneurs’ Organization

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