Cameron Herold is an internationally acclaimed business coach, speaker, and successful author of  Double Double and Meetings Suck. He has 25 years of experience coaching entrepreneurs, and also runs a unique organization catered to executives in the operations space, the COO Alliance. On this episode, Cameron shares more about the delicate relationship between the CEO and COO in a company, how they work together and support each other, as well as why there was such a need for a platform for COOs to mastermind together. Tune in to find out more about the importance of the second-in-command in the organization, and their role in taking the organization to the next level.

Key Takeaways:

[:18] John introduces his guest for this episode — Cameron Herold.

[1:24] What is Cameron’s background and how did he get to where he is today?

[4:41] Cameron shares more about the role of the second-in-command in a company.

[7:14] The CEO should always have the COO’s back. Cameron explains what this means and how this ties in with getting feedback on the entire leadership team.

[13:46] Over time, we remain the same person, but we have to adapt to different situations.

[16:00] The CEO and COO need to work in tandem to improve themselves and grow together.

[18:21] Cameron shares the systemic reason why people are late for meetings, and how to address that problem.

[19:48] How did Cameron recognize the need for a coaching program for COOs?

[23:24] Cameron highlights how CEOs and COOs differ in terms of personality and how that impacts their working relationships.

[28:21] Cameron gives an example of a company where the CEO and COO complement each other.

[31:55] What kind of shock waves can we expect in relation to AI?

[38:46] One of the things Cameron discusses with participants at the COO Alliance is what they can do to move things forward.

[39:11] Find out more about the COO Alliance at the website, or check out some of the content at the Second in Command Podcast.

[41:29] It is important for leadership teams to work together to improve themselves and take the company forward in the right direction.

[43:59] To take your company to the next level, everyone needs not just to cheer on their own team, but also the rest of the leadership team.

Mentioned in This Episode:

Cameron Herold

Books by Cameron Herold

Entrepreneurs’ Organization




Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business, by Gino Wickman and Mark C. Winters

“Monkeys Looking Sideways,” by Cameron Herold

Vistage Key Executive Program

COO Alliance

Strategic Coach


Culture Index


Second in Command Podcast

Second in Command Podcast Ep. 03 – “Building Shopify with Harley Finkelstein”

Boston Dynamics

Abundance 360

Joe Rogan Podcast

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