Michael Rozbruch is the Founder of the Tax and Business Solutions Academy and is a CPA who specializes in the tax resolution market. He discovered his niche in this industry after being fired from his corporate job and built his business in tax resolution from the ground up to a multi-million dollar company through marketing and sales. Today, he teaches other professionals in the accounting industry not just about tax resolution, but also how to market themselves and run a successful business. Michael shares his insights on the industry, the need for marketing and focusing on a niche, and other lessons from his entrepreneurial journey. Tune in to find out more
[:18] John introduces his guest for this episode — Michael Rozbruch.
[:55] How did Michael get into the business of tax resolution?
[6:29] Most accounting type products are products themselves, rather than teaching you how to make the sale.
[9:08] Most CPAs are terrible business people.
[12:22] Michael shares his biggest takeaway from figuring out his marketing.
[16:50] Why did Michael decide to create the Tax & Business Solutions Academy?
[19:55] John and Michael discuss why people fear competition without considering the size of the market.
[23:36] How can people create authority for themselves?
[24:44] What was Michael’s experience with packaging his service and getting it out to the marketplace?
[30:03] What services does the Academy provide?
[32:56] Michael has taken the opposite route of many info-marketers.
[34:27] Michael and John discuss why it’s important for professionals in the accounting industry to lead with the result, not the product.
[38:56] What’s next for Michael?
[44:51] John makes a prediction for the future of the industry.
[50:34] Find out more about Michael and his work at his website or on YouTube for some free training.