Brett Swarts is the CEO of Capital Gains Tax Solutions. He has developed a rock-solid tax strategy when it comes to capital gains and he focuses on helping people solve their capital gains challenges when they try to sell their highly appreciated real estate. Brett explains more about the tax laws in place and the strategies he and his team have developed to leverage them for the best results. He and John discuss some scenarios in which deferring taxes can be a highly profitable solution in the long run, and how you can benefit from it. Tune in to find out more.

Key Takeaways:

[:19] John introduces his guest for this episode — Brett Swarts.

[1:43] What does Brett do?

[2:30] Brett explains how changes to estate taxes have impacted property owners over the year.

[4:46] Brett dives into tax law and why this new structure of the Deferred Sales Trust would be pretty safe.

[6:45] How does Brett’s structure work?

[11:03] John and Brett discuss some alternative scenarios.

[15:32] Brett speaks to his role as a trustee in this situation and how he uses life insurance as a part of his strategy.

[18:48] What are some of Brett’s compounding strategies?

[25:07] What are some of the pitfalls to look out for?

[27:17] John and Brett walk through some possible scenarios of how the trust can be used.

[36:53] This strategy has its place in coastal cities and big towns.

[38:23] Brett encourages you to get educated on the tools and strategies that are out there.

[41:03] CPAs are not tax planners, and these strategies are not common enough for the average accountant to know about.

[45:16] Get in touch with Brett by calling him directly or visit his website to find out more.

Mentioned in This Episode:

Call Brett Swarts – 916 886 2896

Brett Swarts

Capital Gains Tax Solutions

Brett Swarts on Bigger Pockets

Brett Swarts on YouTube

Brett Swarts on LinkedIn

Campbell Tax Law

Estate Planning Team



Equis Capital

Matt Pearson was involved in Christian ministry for 20 years as the Executive Director of a Christian nonprofit till 2004 when he began a business coaching practice. In his business, he connected with Ed Lyon, and in this episode, he joins John to talk about the Fractional Family Office, Financial Gravity’s latest venture that will be launching soon. Matt shares more about why he was inspired to get on board with the Fractional Family Office so quickly, as well as some of the things that set it apart from other offerings in the market. Tune in to find out more!

Key Takeaways:

[:18] John introduces his guest for this episode — Matt Pearson.

[1:33] What are Matt’s experience and background?

[7:25] If you get the taxes wrong, then nothing else matters.

[9:51] Matt shares why he jumped on board with the Fractional Family Office so quickly.

[13:51] Instead of directly targeting individual business owners, Matt targets groups or networks. He explains more about how and why he does that.

[17:09] What sets Financial Gravity and the Fractional Family Office apart from other companies that claim to offer the same service?

[18:56] John explains why they had to reformat the system for the Tax Blueprint to help clients implement it.

[21:17] Bumps in the road for a business are growing pains.

[24:22] One of the problems of being a CEO of any company is that you lose touch with the front lines — Matt helps Financial Gravity with that.

[25:17] The Fractional Family Office is officially launching in August 2019.

[25:48] Matt shares some final thoughts about the team at the Fractional Family Office.

Mentioned in This Episode:

Matt Pearson

Fractional Family Office

Ed Lyon

Tax Blueprint

What Got You Here Won’t Get You There: How Successful People Become Even More Successful, by Marshall Goldsmith

Christopher Gerg is the Chief Information Security Officer and VP of Risk Management at Gillware, a company that started in 2004 in the area of data recovery but has since grown to include digital forensics and information security. Christopher started doing phone tech support for Microsoft in 1995, moved up to a Systems Administrator on the Windows side, became a network engineer, and eventually found his way into the information security space. He shares more about some of the risks regarding information security in companies and steps they can take to improve their position and reduce risks, as well as why an overarching strategy for information security based on real-world risks is so important. Tune in to find out more!

Key Takeaways:

[:18] John introduces his guest for this episode — Christopher Gerg.

[7:15] What does Christopher do?

[9:22] What are some of the things that Christopher commonly sees as the risks regarding information security in companies?

[13:44] Christopher explains how ransomware works, and how it impacts companies.

[19:52] What are some things that small business owners can do to improve their information security?

[26:38] What is Christopher’s response to people who think they don’t need information security because they operate in “the cloud”?

[31:21] Christopher and John discuss how technology is making life easier at the same time that it is creating more complexity.

[36:18] One of the use cases for blockchain technology could be in the healthcare industry. John explains further.

[38:46] Christopher shares some insight on third-party vendor due diligence.

[42:33] Many companies need an overarching strategy that’s based on risk in the real world when it comes to information security.

[50:19] Who is Christopher’s ideal client?

[53:33] Get in touch with Christopher via Gillware, or send him an email to learn more!

Mentioned in This Episode:

Christopher Gerg

Email Christopher Gerg


GandCrab ransomware operation says it’s shutting down






Google Authenticator




Sophos XG Firewall


Amazon Virtual Private Cloud


California Consumer Privacy Act

Brad Sugars, is the Chairman and Founder of ActionCOACH, the largest business coaching firm in the world. He uses his 26 years of experience as a business coach to guide entrepreneurs and business owners to grow and scale their businesses to create commercial profitable enterprises that work without them. He shares more about his journey in business coaching and how he teaches other business owners what he has learned. Brad and John discuss more about strategy, and how entrepreneurs can take their businesses to the next level through coaching. Tune in to find out m

Key Takeaways:

[:18] John introduces his guest for this episode — Brad Sugars.

[1:38] When Brad first started coaching he focused on the business aspects of improving a business such as sales and marketing.

[3:47] The first thing that you learn as an entrepreneur is everything you don’t know.

[8:02] What is Brad’s method for teaching what he’s learning?

[12:11] What is Brad’s response to the business owner who thinks they don’t need a coach?

[15:58] Brad and John discuss the importance of having a community of entrepreneurs or business owners to converse about the problems they face in their businesses.

[17:35] What is Brad’s process when an entrepreneur signs up for coaching with him?

[18:40] Business is a commercial profitable enterprise that works without you — Brad explains this in more detail.

[22:30] Brad shares more about the leverage that’s built into the discipline of strategy, and why owner’s work differs from employee’s work.

[24:31] All business owners should be aiming to create a saleable enterprise.

[28:45] The second part of strategy has to do with the business being able to scale up.

[31:37] Brad shares a comparison between Apple and Microsoft.

[36:06] A lot of the biggest businesses operate on platform strategies.

[40:37] Brad shares how he first got into the coaching business.

[43:30] Which book of Brad’s should business owners start with?

[45:00] What is ActionCOACH all about and how can business owners get involved?

Mentioned in This Episode:

Brad Sugars

Brad Sugars on LinkedIn

Bradley J. Sugars on Facebook

Brad Sugars on Instagram

Brad Sugars on Twitter


The Business Coach, by Bradley J. Sugars

Pulling Profits Out of a Hat, by Brad Sugars

Billionaire in Training, by Bradley J. Sugars

The Wealth Coach, by Bradley Sugars

Books by Brad Sugars

Jim Rohn

Zig Ziglar

Tom Hopkins

Buckminster Fuller


Ari Meisel Book










Whole Foods


Jeff Bezos

Strategic Coach

Warren Buffett

Brent Buchanan is the President & Founder of Cygnal, an award-winning polling and research firm. Brent uses his extensive 11-plus years of experience to help solve critical problems in business and in the political space. Did you know that research can help answer problems like high turnover and actually save you money on tedious split-testing work? It can also help bridge the gap between finding the best clients to work with. On today’s episode, Brent dives into what he does, how it can help the average small business owner, and some of the key benefits owners are missing out on by not tackling the data first.

Key Takeaways:

[:20] John introduces his guest for this episode — Brent Buchanan.

[:58] What does Brent do at Cygnal?

[1:20] Is customer research expensive?

[2:15] Decisions are a two-step process and people leave out the first step — gathering information.

[9:25] Back then, gathering customer research was either extremely expensive or incredibly inaccurate. Brent strived to get it right at a price point that made sense.

[12:04] Brent discusses AI and how it helps his business.

[19:53] How many data points does Brent need before he determines something as ‘accurate’?

[26:58] Brent explains the types of marketing problems and confirmation biases his company can help solve.

[36:11] Research can help you figure out why you have such high turnover rates.

[38:59] Brent shares an example of certain data points and discoveries that shocked him.

[43:39] By analyzing how your audience is going to react, you can make your split tests much more effective.

[45:41] Everything comes down to it being a communication problem.

[54:14] Afraid to make the leap on a big decision because you don’t have the answers? Brent’s company can help!

Mentioned in This Episode:

Brent on LinkedIn



Bob Riley

Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will,
by Geoff Colvin

I, Robot

Traction: Get a Grip on Your Business, by Gino Wickman

The 12 Week Year: Get More Done In 12 Weeks Than Others Will In 12 Months, by Brian P. Moran and Michael Lennington

Culture Index

Cameron Herold is an internationally acclaimed business coach, speaker, and successful author of  Double Double and Meetings Suck. He has 25 years of experience coaching entrepreneurs, and also runs a unique organization catered to executives in the operations space, the COO Alliance. On this episode, Cameron shares more about the delicate relationship between the CEO and COO in a company, how they work together and support each other, as well as why there was such a need for a platform for COOs to mastermind together. Tune in to find out more about the importance of the second-in-command in the organization, and their role in taking the organization to the next level.

Key Takeaways:

[:18] John introduces his guest for this episode — Cameron Herold.

[1:24] What is Cameron’s background and how did he get to where he is today?

[4:41] Cameron shares more about the role of the second-in-command in a company.

[7:14] The CEO should always have the COO’s back. Cameron explains what this means and how this ties in with getting feedback on the entire leadership team.

[13:46] Over time, we remain the same person, but we have to adapt to different situations.

[16:00] The CEO and COO need to work in tandem to improve themselves and grow together.

[18:21] Cameron shares the systemic reason why people are late for meetings, and how to address that problem.

[19:48] How did Cameron recognize the need for a coaching program for COOs?

[23:24] Cameron highlights how CEOs and COOs differ in terms of personality and how that impacts their working relationships.

[28:21] Cameron gives an example of a company where the CEO and COO complement each other.

[31:55] What kind of shock waves can we expect in relation to AI?

[38:46] One of the things Cameron discusses with participants at the COO Alliance is what they can do to move things forward.

[39:11] Find out more about the COO Alliance at the website, or check out some of the content at the Second in Command Podcast.

[41:29] It is important for leadership teams to work together to improve themselves and take the company forward in the right direction.

[43:59] To take your company to the next level, everyone needs not just to cheer on their own team, but also the rest of the leadership team.

Mentioned in This Episode:

Cameron Herold

Books by Cameron Herold

Entrepreneurs’ Organization




Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business, by Gino Wickman and Mark C. Winters

“Monkeys Looking Sideways,” by Cameron Herold

Vistage Key Executive Program

COO Alliance

Strategic Coach


Culture Index


Second in Command Podcast

Second in Command Podcast Ep. 03 – “Building Shopify with Harley Finkelstein”

Boston Dynamics

Abundance 360

Joe Rogan Podcast

Sheevaun is the Founder and CEO of Energetic Solutions, where she creates miracles in people’s lives. When she first started her business 15 years ago, there was hardly anybody else doing anything close to what she was doing in the area of energetics, business, and health. Sheevaun explains how she discovered her unique talents for helping people understand and change their energetics to influence their health and businesses, and how she built a business around it. Tune in to find out more.

Key Takeaways:

[:19] John introduces his guest for this episode — Sheevaun Moran.

[:53] What does Sheevaun do?

[2:58] How quickly do people start revealing their vulnerabilities and idiosyncrasies after Sheevaun’s introduction?

[4:08] The word ‘miracle’ helps people get past their logical brain and jump right into what it is they want.

[5:30] Sheevaun shares a little more about her journey to where she is today.

[10:08] How did Sheevaun heal herself from her sickness?

[13:40] How is energy related to health and business?

[15:58] Sheevaun explains more about flow states and a personal anecdote.

[19:54] Business is supposed to be factual but there is also an aspect of energy to it.

[20:49] Sheevaun and John talk through an example of a problem John faces in his business.

[26:51] How does Sheevaun help people understand the energy that they have, that they give off, and the impact that it has on others?

[31:24] It is easier to change someone’s energetics than it is to change their behavior.

[32:21] John and Sheevaun discuss the conflict between Sheevaun’s beginnings as a coder and how she deals with energy today.

[35:38] Find out more about Sheevaun and the work that she does by visiting her website, Energetic Solutions or Energy Mastery.

[37:24] What are some patterns Sheevaun has seen in her 15 years of experience?

Mentioned in This Episode:

Sheevaun Moran, Energetic Solutions

Energy Mastery

Steve Jobs, by Walter Isaacson

Books by Sheevaun Moran

Arlene Cogen is the founder of Arlene Cogen Consulting. She calls herself a Philanthropic Leadership Consultant who specializes in comprehensive financial planning to help people take care of their personal goals, financial goals, and create a legacy. She is a Certified Financial Planner and uses her 20 years of experience in the trust and investment world and nine years of experience with nonprofits to help families give charitable gifts they never imagined. Arlene and John discuss some of the benefits and shortcomings of the various tools available to people who want to make a difference in the world, community, and causes they care about. Tune in to find out more.

Key Takeaways:

[:18] John introduces his guest for this episode — Arlene Cogen.

[1:17] What does Arlene do?

[4:29] How does Arlene introduce the conversation about making charitable contributions when they’re afraid they’re going to run out of money?

[9:03] John shares an anecdote of some of the immediate benefits of charitable acts.

[11:43] Arlene has a few stories to share of how she has helped people.

[15:36] What are some of the tax benefits of the donor-advised fund, and why might someone be interested in one?

[21:30] John and Arlene discuss some of the limitations and downfalls of donor-advised funds.

[26:00] What’s the difference between setting up a foundation and a donor-advised fund?

[29:06] Arlene explains what the charitable remainder trust is. how it works, and how it differs from a charitable lead trust.

[34:47] What are some of Arlene’s strategies for people to make a charitable gift they never imagined?

[37:10] Arlene shares a lesson she has learned about leading by example.

[40:10] Why is it important to engage in making charitable contributions as a family?

[43:26] Check out Arlene’s book, Give to Live: Make a Charitable Gift You Never Imagined.

[45:37] John gives a shout out to Janet White Speakers Agency.

Mentioned in This Episode:

Arlene Cogen

Oregon Community Foundation

Give to Live: Make a Charitable Gift You Never Imagined, by Arlene Cogen

JW Speakers Agency

Grant Aldrich is the Founder and CEO of, a company that has made it its mission to make higher education affordable and accessible to everyone, particularly working adults. Grant shares more about what prompted him to create his company and how he managed to create so much traction to get over 1,400 colleges involved, as well as some of the challenges he has faced and overcome in this journey. John and Grant also explore the economic model behind the business and how Grant is able to keep the platform 100% free for students. Tune in to find out more about how Grand is helping to fix the very broken education system.

Key Takeaways:

[:18] John introduces his guest for this episode — Grant.

[:53] John and Grant discuss the broken education system.

[2:18] What were some of Grant’s successes and failures in business?

[11:33] Grant shares more about his personality and compulsion to build.

[15:19] How did Grant get into the online education industry?

[17:32] Grant decided to tackle the issue, not of teaching people things, but of getting people a degree. He explains more about his thought processes toward this.

[19:30] What are some of the challenges that Grant has had to overcome?

[26:09] Grant explains the process of creating pathways for students to various universities.

[27:46] What’s the economic model behind this business?

[34:20] Grant shares more about what it was like entering the industry as an outsider and having to start from scratch.

[36:07] How does Grant fund his business?

[40:15] How does Grant deal with the problem of a student taking classes for a certain university but then not getting accepted by them?

[43:18] John and Grant discuss the dynamic that both universities and students don’t care for the initial 101 classes that are mandatory.

[46:03] How long has been in operation and how it is progressing?

[52:04] Grant shares a personal anecdote of his own experience with college and how that led to the genesis of

[54:49] What are some of the challenges Grant still faces in this industry?

[58:07] Check out and share the information about Grant’s work.

Mentioned in This Episode:

Grant Aldrich on LinkedIn

Entrepreneurs’ Organization


Jordan Peterson

12 Rules for Life: An Antidote to Chaos, by Jordan B. Peterson

Singularity University

Colorado State

Evan Rapoport is the CEO of SMArtX Advisory Solutions, an independent-of-custodian platform that provides clients with real-time data to make instant decisions. He and his company have revolutionized the space to bring products and services that were previously only available to the uber-rich to everybody in a more transparent, cost-effective, and secure way. Evan and John dive into some of the shortcomings of some of the existing technology and platforms in this space, and how SMArtX has used technology to expand into the Turnkey Asset Management Program (TAMP) space. Tune in to find out more about how Evan and his company are turning the industry around.

Key Takeaways:

[:18] John introduces his guest for this episode — Evan Rapoport.

[1:26] How did Evan get into his business today?

[7:32] What role does SMArtX play in the industry today?

[10:34] Evan shares more about the partnership with SS&C Advent.

[11:55] Evan explains the role of SMArtX within the TAMP space.

[16:25] What has the evolution of the business been like?

[20:52] John shares some of his observations for the marketplace and how SMArtX allows its clients to be creative in building their portfolios.

[24:24] What are some of the benefits of working with SMArtX?

[29:30] John highlights that SMArtX is a technology firm that uses its own technology.

[32:28] Most great innovation comes from outside the industry.

[35:12] John and Evan discuss Black Diamond and its role in the success of SMArtX.

[40:13] Evan leaves us with some final thoughts.

Mentioned in This Episode:

Evan Rapoport


HedgeCoVest, SMArtX Advisory

SS&C Advent

Black Diamond Platform



Adhesion Wealth Advisor Solutions, Inc.