Bill Bice is the CEO of boomtime, which focuses on Word of Mouth Marketing and getting clients referrals through building an audience and helping people stay top-of-mind. Bill explains why marketing isn’t really about good brand images or fancy logos — it’s really all about collecting, analyzing and using data to understand the customer journey and filling in the gaps. Bill shares how boomtime helps clients create consistent content and cultivate personal relationships at the individual level that turn into referrals. Tune in to find out more about how you, too, can set your business up for success with word of mouth marketing!

Key Takeaways:

[:18] John introduces his guest for this episode — Bill Bice.

[:53] What does Bill do?

[2:58] Marketing is more about data than other peripheral things like icons or logos. What has Bill learned just from studying data?

[5:38] John and Bill discuss the customer journey and how data can help identify gaps in the journey that need to be addressed.

[8:15] Why are websites no longer brochures for the company and more of landing pages that walk potential clients through the sales process?

[12:53] How does Bill make the transition to word of mouth marketing referrals?

[17:03] What are Bill’s thoughts on leveraging personal branding, rather than the brand of the company?

[19:36] Bill explains how he helps companies create those individual-level relationships.

[24:26] How does Bill help clients set up for success with word of mouth referrals?

[31:35] It’s crucial to identify your niche of who your best customer is, their pain points, and to speak to that.

[37:16] John shares an anecdote to show how sharing great content can get him referrals.

[41:10] Doing business with someone is all about building trust and credibility.

[42:36] Get in touch with Bill via Linkedin, his website, and check out his podcast.

[44:55] Bill and John discuss why it’s so important for you to lean into your superpower and unique ability and allow others to fill in the gaps in your business.

Mentioned in This Episode:

Bill Bice on LinkedIn

Email Bill Bice


B2B Word of Mouth Podcast

Ed Lyon makes another appearance on the podcast to talk about something that’s going to revolutionize the financial services industry — the Fractional Home Office. By bringing together all the related financial services and putting them all under one roof, Fractional Home Office will reduce the amount of taxes people pay, and change the way they approach their finances. Ed and John discuss who the Fractional Family Office is targeting, why data plays such a huge role, and how it’s going to change the way Americans get their financial services. Tune in to find out more.

Key Takeaways:

[:19] John introduces his guest for this episode — Ed Lyon.

[1:09] Ed and John discuss how the Fractional Family Office is all about putting all the financial services under one roof.

[6:46] The Fractional Family Office operates on the premise of lowering taxes.

[9:49] Ed created a spreadsheet on the risks associated with some of their proposed tax strategies. He explains more about it, and how it reduces audit risk.

[16:13] What’s the big deal about a family office?

[22:28] The owner of the Fractional Family Office cannot be a financial adviser. Ed explains why, and what the requirements are for a CPA or accountant to be part of the Fractional Family Office.

[25:18] It’s not just about the services provided, it’s about the data.

[29:04] It is an interesting problem when someone has all the data but isn’t using it. The Fractional Family Office targets this problem.

[37:03] The market is moving away from numbers-in-boxes because AI and robots will be able to handle the basic accounting tasks.

[42:07] The goal with Fractional Family Office is to change the way Americans get their financial services.

[43:03] The launch date for Fractional Family Office is the 1st of August, 2019.

Mentioned in This Episode:

Ed Lyon

Other Financial Gravity Podcast Episodes with Ed Lyon

Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts, by Annie Duke

Tax Master Network

Tax Master Network on Facebook

Financial Gravity Wealth

Peter Diamandis

“Amazon plans to retrain 100,000 employees,” CNN Business

“Hold ’Em or Fold ’Em? This A.I. Bluffs With the Best,” The New York Times

Financial Gravity Podcast Episode 125: “Matt Pearson — Fractional Family Office 001”

The Fractional Family Office Manifesto

Kris Benson is the Chief Investment Officer and Partner in Reliant Investments, a commercial self-storage operator that focuses on buying and managing self-storage facilities. Kris’s background is in sales, but after realizing it was not sustainable for the kind of lifestyle he wanted, he took a leap of faith to start investing in public storage. He explains some of the key considerations for investors looking to enter this space, and some of the trends in the real estate market to look out for. Tune in to find out more about this opportunity to be a part of a profitable investment!

Key Takeaways:

[:18] John introduces his guest for this episode — Kris Benson.

[1:40] What does Kris do?

[2:18] How does Kris’s business operate, in terms of buying and managing properties?

[3:49] Kris explains how he builds relationships with his trusted partners who are investors.

[4:27] How does self-storage fit into the overall real estate market?

[8:09] Kris and John discuss how profitable storage is as a model, compared to other types of real estate.

[9:24] John highlights a trend of having smaller retail businesses share the frontage space of the storage facility.

[14:16] How did Kris get into the public storage space?

[20:10] Kris explains how he was able to take the leap into this space without knowing all the facts.

[23:59] What are the things Kris looks at from an investing standpoint?

[30:02] There are many upsides to the storage industry that exist in the marketplace.

[32:28] Where is the opportunity to share in Kris’s success?

[37:33] Kris shares how he delivers the projected returns to investors by being opportunistic, and why it’s important for investors to know their operators.

[43:33] One of the huge benefits of real estate is the idea that as an investor, you participate in the depreciation.

[47:49] Find out more about Kris and the work that he does by visiting his websites.

Mentioned in This Episode:

Kris Benson on LinkedIn

Reliant Investments .com

Financial Gravity Podcast Episode 126: Brett Swartz — Strategies for Capital Gains Tax

Covidien (Formerly TYCO Healthcare)

DaVinci Robot

Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!, by Robert T. Kiyosaki

National Association of REIT Data (NAREIT)


Extra Space Storage

Public Storage


Wayne Huizenga

Waste Management

Blockbuster (Now Dish)

Financial Gravity Podcast Episode 28: Tom Wheelright — Reducing Taxes Is Your Moral Obligation!

Brett Swarts is the CEO of Capital Gains Tax Solutions. He has developed a rock-solid tax strategy when it comes to capital gains and he focuses on helping people solve their capital gains challenges when they try to sell their highly appreciated real estate. Brett explains more about the tax laws in place and the strategies he and his team have developed to leverage them for the best results. He and John discuss some scenarios in which deferring taxes can be a highly profitable solution in the long run, and how you can benefit from it. Tune in to find out more.

Key Takeaways:

[:19] John introduces his guest for this episode — Brett Swarts.

[1:43] What does Brett do?

[2:30] Brett explains how changes to estate taxes have impacted property owners over the year.

[4:46] Brett dives into tax law and why this new structure of the Deferred Sales Trust would be pretty safe.

[6:45] How does Brett’s structure work?

[11:03] John and Brett discuss some alternative scenarios.

[15:32] Brett speaks to his role as a trustee in this situation and how he uses life insurance as a part of his strategy.

[18:48] What are some of Brett’s compounding strategies?

[25:07] What are some of the pitfalls to look out for?

[27:17] John and Brett walk through some possible scenarios of how the trust can be used.

[36:53] This strategy has its place in coastal cities and big towns.

[38:23] Brett encourages you to get educated on the tools and strategies that are out there.

[41:03] CPAs are not tax planners, and these strategies are not common enough for the average accountant to know about.

[45:16] Get in touch with Brett by calling him directly or visit his website to find out more.

Mentioned in This Episode:

Call Brett Swarts – 916 886 2896

Brett Swarts

Capital Gains Tax Solutions

Brett Swarts on Bigger Pockets

Brett Swarts on YouTube

Brett Swarts on LinkedIn

Campbell Tax Law

Estate Planning Team



Equis Capital

Matt Pearson was involved in Christian ministry for 20 years as the Executive Director of a Christian nonprofit till 2004 when he began a business coaching practice. In his business, he connected with Ed Lyon, and in this episode, he joins John to talk about the Fractional Family Office, Financial Gravity’s latest venture that will be launching soon. Matt shares more about why he was inspired to get on board with the Fractional Family Office so quickly, as well as some of the things that set it apart from other offerings in the market. Tune in to find out more!

Key Takeaways:

[:18] John introduces his guest for this episode — Matt Pearson.

[1:33] What are Matt’s experience and background?

[7:25] If you get the taxes wrong, then nothing else matters.

[9:51] Matt shares why he jumped on board with the Fractional Family Office so quickly.

[13:51] Instead of directly targeting individual business owners, Matt targets groups or networks. He explains more about how and why he does that.

[17:09] What sets Financial Gravity and the Fractional Family Office apart from other companies that claim to offer the same service?

[18:56] John explains why they had to reformat the system for the Tax Blueprint to help clients implement it.

[21:17] Bumps in the road for a business are growing pains.

[24:22] One of the problems of being a CEO of any company is that you lose touch with the front lines — Matt helps Financial Gravity with that.

[25:17] The Fractional Family Office is officially launching in August 2019.

[25:48] Matt shares some final thoughts about the team at the Fractional Family Office.

Mentioned in This Episode:

Matt Pearson

Fractional Family Office

Ed Lyon

Tax Blueprint

What Got You Here Won’t Get You There: How Successful People Become Even More Successful, by Marshall Goldsmith

Christopher Gerg is the Chief Information Security Officer and VP of Risk Management at Gillware, a company that started in 2004 in the area of data recovery but has since grown to include digital forensics and information security. Christopher started doing phone tech support for Microsoft in 1995, moved up to a Systems Administrator on the Windows side, became a network engineer, and eventually found his way into the information security space. He shares more about some of the risks regarding information security in companies and steps they can take to improve their position and reduce risks, as well as why an overarching strategy for information security based on real-world risks is so important. Tune in to find out more!

Key Takeaways:

[:18] John introduces his guest for this episode — Christopher Gerg.

[7:15] What does Christopher do?

[9:22] What are some of the things that Christopher commonly sees as the risks regarding information security in companies?

[13:44] Christopher explains how ransomware works, and how it impacts companies.

[19:52] What are some things that small business owners can do to improve their information security?

[26:38] What is Christopher’s response to people who think they don’t need information security because they operate in “the cloud”?

[31:21] Christopher and John discuss how technology is making life easier at the same time that it is creating more complexity.

[36:18] One of the use cases for blockchain technology could be in the healthcare industry. John explains further.

[38:46] Christopher shares some insight on third-party vendor due diligence.

[42:33] Many companies need an overarching strategy that’s based on risk in the real world when it comes to information security.

[50:19] Who is Christopher’s ideal client?

[53:33] Get in touch with Christopher via Gillware, or send him an email to learn more!

Mentioned in This Episode:

Christopher Gerg

Email Christopher Gerg


GandCrab ransomware operation says it’s shutting down






Google Authenticator




Sophos XG Firewall


Amazon Virtual Private Cloud


California Consumer Privacy Act

Brad Sugars, is the Chairman and Founder of ActionCOACH, the largest business coaching firm in the world. He uses his 26 years of experience as a business coach to guide entrepreneurs and business owners to grow and scale their businesses to create commercial profitable enterprises that work without them. He shares more about his journey in business coaching and how he teaches other business owners what he has learned. Brad and John discuss more about strategy, and how entrepreneurs can take their businesses to the next level through coaching. Tune in to find out m

Key Takeaways:

[:18] John introduces his guest for this episode — Brad Sugars.

[1:38] When Brad first started coaching he focused on the business aspects of improving a business such as sales and marketing.

[3:47] The first thing that you learn as an entrepreneur is everything you don’t know.

[8:02] What is Brad’s method for teaching what he’s learning?

[12:11] What is Brad’s response to the business owner who thinks they don’t need a coach?

[15:58] Brad and John discuss the importance of having a community of entrepreneurs or business owners to converse about the problems they face in their businesses.

[17:35] What is Brad’s process when an entrepreneur signs up for coaching with him?

[18:40] Business is a commercial profitable enterprise that works without you — Brad explains this in more detail.

[22:30] Brad shares more about the leverage that’s built into the discipline of strategy, and why owner’s work differs from employee’s work.

[24:31] All business owners should be aiming to create a saleable enterprise.

[28:45] The second part of strategy has to do with the business being able to scale up.

[31:37] Brad shares a comparison between Apple and Microsoft.

[36:06] A lot of the biggest businesses operate on platform strategies.

[40:37] Brad shares how he first got into the coaching business.

[43:30] Which book of Brad’s should business owners start with?

[45:00] What is ActionCOACH all about and how can business owners get involved?

Mentioned in This Episode:

Brad Sugars

Brad Sugars on LinkedIn

Bradley J. Sugars on Facebook

Brad Sugars on Instagram

Brad Sugars on Twitter


The Business Coach, by Bradley J. Sugars

Pulling Profits Out of a Hat, by Brad Sugars

Billionaire in Training, by Bradley J. Sugars

The Wealth Coach, by Bradley Sugars

Books by Brad Sugars

Jim Rohn

Zig Ziglar

Tom Hopkins

Buckminster Fuller


Ari Meisel Book










Whole Foods


Jeff Bezos

Strategic Coach

Warren Buffett

Brent Buchanan is the President & Founder of Cygnal, an award-winning polling and research firm. Brent uses his extensive 11-plus years of experience to help solve critical problems in business and in the political space. Did you know that research can help answer problems like high turnover and actually save you money on tedious split-testing work? It can also help bridge the gap between finding the best clients to work with. On today’s episode, Brent dives into what he does, how it can help the average small business owner, and some of the key benefits owners are missing out on by not tackling the data first.

Key Takeaways:

[:20] John introduces his guest for this episode — Brent Buchanan.

[:58] What does Brent do at Cygnal?

[1:20] Is customer research expensive?

[2:15] Decisions are a two-step process and people leave out the first step — gathering information.

[9:25] Back then, gathering customer research was either extremely expensive or incredibly inaccurate. Brent strived to get it right at a price point that made sense.

[12:04] Brent discusses AI and how it helps his business.

[19:53] How many data points does Brent need before he determines something as ‘accurate’?

[26:58] Brent explains the types of marketing problems and confirmation biases his company can help solve.

[36:11] Research can help you figure out why you have such high turnover rates.

[38:59] Brent shares an example of certain data points and discoveries that shocked him.

[43:39] By analyzing how your audience is going to react, you can make your split tests much more effective.

[45:41] Everything comes down to it being a communication problem.

[54:14] Afraid to make the leap on a big decision because you don’t have the answers? Brent’s company can help!

Mentioned in This Episode:

Brent on LinkedIn



Bob Riley

Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will,
by Geoff Colvin

I, Robot

Traction: Get a Grip on Your Business, by Gino Wickman

The 12 Week Year: Get More Done In 12 Weeks Than Others Will In 12 Months, by Brian P. Moran and Michael Lennington

Culture Index

Cameron Herold is an internationally acclaimed business coach, speaker, and successful author of  Double Double and Meetings Suck. He has 25 years of experience coaching entrepreneurs, and also runs a unique organization catered to executives in the operations space, the COO Alliance. On this episode, Cameron shares more about the delicate relationship between the CEO and COO in a company, how they work together and support each other, as well as why there was such a need for a platform for COOs to mastermind together. Tune in to find out more about the importance of the second-in-command in the organization, and their role in taking the organization to the next level.

Key Takeaways:

[:18] John introduces his guest for this episode — Cameron Herold.

[1:24] What is Cameron’s background and how did he get to where he is today?

[4:41] Cameron shares more about the role of the second-in-command in a company.

[7:14] The CEO should always have the COO’s back. Cameron explains what this means and how this ties in with getting feedback on the entire leadership team.

[13:46] Over time, we remain the same person, but we have to adapt to different situations.

[16:00] The CEO and COO need to work in tandem to improve themselves and grow together.

[18:21] Cameron shares the systemic reason why people are late for meetings, and how to address that problem.

[19:48] How did Cameron recognize the need for a coaching program for COOs?

[23:24] Cameron highlights how CEOs and COOs differ in terms of personality and how that impacts their working relationships.

[28:21] Cameron gives an example of a company where the CEO and COO complement each other.

[31:55] What kind of shock waves can we expect in relation to AI?

[38:46] One of the things Cameron discusses with participants at the COO Alliance is what they can do to move things forward.

[39:11] Find out more about the COO Alliance at the website, or check out some of the content at the Second in Command Podcast.

[41:29] It is important for leadership teams to work together to improve themselves and take the company forward in the right direction.

[43:59] To take your company to the next level, everyone needs not just to cheer on their own team, but also the rest of the leadership team.

Mentioned in This Episode:

Cameron Herold

Books by Cameron Herold

Entrepreneurs’ Organization




Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business, by Gino Wickman and Mark C. Winters

“Monkeys Looking Sideways,” by Cameron Herold

Vistage Key Executive Program

COO Alliance

Strategic Coach


Culture Index


Second in Command Podcast

Second in Command Podcast Ep. 03 – “Building Shopify with Harley Finkelstein”

Boston Dynamics

Abundance 360

Joe Rogan Podcast

Sheevaun is the Founder and CEO of Energetic Solutions, where she creates miracles in people’s lives. When she first started her business 15 years ago, there was hardly anybody else doing anything close to what she was doing in the area of energetics, business, and health. Sheevaun explains how she discovered her unique talents for helping people understand and change their energetics to influence their health and businesses, and how she built a business around it. Tune in to find out more.

Key Takeaways:

[:19] John introduces his guest for this episode — Sheevaun Moran.

[:53] What does Sheevaun do?

[2:58] How quickly do people start revealing their vulnerabilities and idiosyncrasies after Sheevaun’s introduction?

[4:08] The word ‘miracle’ helps people get past their logical brain and jump right into what it is they want.

[5:30] Sheevaun shares a little more about her journey to where she is today.

[10:08] How did Sheevaun heal herself from her sickness?

[13:40] How is energy related to health and business?

[15:58] Sheevaun explains more about flow states and a personal anecdote.

[19:54] Business is supposed to be factual but there is also an aspect of energy to it.

[20:49] Sheevaun and John talk through an example of a problem John faces in his business.

[26:51] How does Sheevaun help people understand the energy that they have, that they give off, and the impact that it has on others?

[31:24] It is easier to change someone’s energetics than it is to change their behavior.

[32:21] John and Sheevaun discuss the conflict between Sheevaun’s beginnings as a coder and how she deals with energy today.

[35:38] Find out more about Sheevaun and the work that she does by visiting her website, Energetic Solutions or Energy Mastery.

[37:24] What are some patterns Sheevaun has seen in her 15 years of experience?

Mentioned in This Episode:

Sheevaun Moran, Energetic Solutions

Energy Mastery

Steve Jobs, by Walter Isaacson

Books by Sheevaun Moran