Damion Lupo is the Founder and CEO of Total Control Financial, where he teaches people to tap into their 401(k) and IRA to give them more options and control over their retirement funds. He has owned multiple businesses, been involved in real estate and insurance, and now works on helping people make better financial decisions. John and Damion dive into many topics relating to financial planning, from the different strategies to the importance of understanding the differences between various financial products. Tune in to find out more about playing to your strengths and collaborating on your weaknesses!

 

Key Takeaways:

[:19] John introduces his guest for this episode — Damion Lupo.

[2:29] John and Damion discuss the importance of playing to your strengths, rather than trying to improve your weaknesses. That’s why you need a team around you.

[4:32] Damion highlights why trusting the right people is important.

[5:08] John gives a shout out to the sponsor, SmartVault.

[6:14] Who is Damion and what does he do?

[6:47] Some of what Damion is doing is contrary to Tom Wheelright’s strategies. Damion explains perspective on some of his strategies.

[10:43] Damion explains why it’s so important to understand what someone is trying to sell and how to use that to your advantage.

[13:50] John and Damion talk through a specific example of a strategy you can employ and how it relates to tax strategy.

[17:41] Damion has niched down on how to use certain assets.

[22:24] How has Damion solved for the fact that consumers don’t really understand the difference between different financial products?

[23:43] Damion and John discuss how they deal with operating in the clients’ best interests.

[27:53] You may have to pay a big premium for being cheap — it is expensive to be cheap.

[31:59] Damion shares a personal anecdote about a friend of his.

[33:08] People don’t make decisions based on math, but based on shortcuts.

[38:20] How can people find someone like Damion to help them with their finances?

[40:11] Damion highlights a “hack” — having a team.

[44:55] Get in touch with Damion via his website to find out more about how he helps people with their finances.

[46:42] Damion shares some final thoughts with an anecdote from his experience.

 

Mentioned in This Episode:

Damion Lupo

SmartVault (Use Discount Code “TaxMasterNetwork” to save 15% for the entire first year)

Tom Wheelwright

Financial Gravity Podcast Episode 028: “Tom Wheelwright — Reducing Taxes is Your Moral Obligation”

Tax-Free Wealth, by Tom Wheelwright

Freedom Founders dentists

QRP and eQRP

Influence: The Psychology of Persuasion, by Robert Cialdini

Strategic Coach

Gary Keller

Peter Diamandis

Tim Ferriss

William “Bill” Hogsett is the CEO and Customer Experience Officer at Review Fire, a company that aims to help clients get feedback that they can use to improve their business, from real customers that matter. In a time when people are using social media as a bludgeon against companies they aren’t satisfied with, how can businesses counter bad reviews posted online? Bill’s product allows clients not only to get good feedback from customers but also to improve their business based on these reviews. He explains his inspiration behind launching Review Fire, and why having reviews can be a real game changer for many businesses. Tune in to find out more about how to harness the power of reviews!

 

Key Takeaways:

[:18] John introduces his guest for this episode — Bill Hogsett.

[1:47] Bill explains the premise of his business.

[2:43] How did Bill identify this problem that led him to start his business?

[5:49] Bill shares some fascinating statistics about the reviews accountants get.

[8:45] Bill highlights the key advantages of having more reviews.

[11:48] How does Bill’s company help clients get feedback to improve their business?

[13:34] Reviews help clients deal with expectations.

[16:16] What was Bill’s process in designing and creating his product, and what were some factors he took into consideration?

[22:46] Employees aren’t a good source of feedback to improve your business, happy customers are.

[23:57] Bill walks us through some other key points of his product that allow business owners to customize their client experience in getting feedback.

[25:01] Bill and John discuss the impact that negative reviews have on people’s perceptions.

[27:54] Review Fire also allows business owners to share great reviews on Facebook.

[28:40] Can business owners only choose to highlight positive reviews?

[31:58] John and Bill dive into the technology behind the platform that makes it reliable and trustworthy, and how clients can automate the process of gathering feedback.

[35:36] Bill explains how his technology helps clients from an internal standpoint, using John’s company as an example.

[39:38] Bill compares how his product fares against his biggest competitors.

[42:09] What are John’s thoughts on the Net Promoter Score?

[46:41] Bill shares his thoughts on his ideas for John’s business and how Review Fire can help.

[47:49] Get in touch with Bill and find out more about Review Fire at his website.

 

Mentioned in This Episode:

Bill Hogsett on LinkedIn

Review Fire

Call Review Fire — +1 972-362-1231

Email Review Fire

Driver’s Edge

Microsoft Dynamics

SurveyMonkey

Infusionsoft

MailChimp

Financial Gravity Podcast Episode 25: “Kevin Hodes — Referrals Can Build a Business!”

Net Promoter Score

Vikram Rajan is one of the co-founders of Phone Blogger, a company that markets to accountants and attorneys.  He helps busy professionals create content that can be published to social media platforms and emailed to clients and prospects as a newsletter — all through short phone interviews. Vikram shares more about his business model and what makes it so appealing to his target audience, as well as why his strategy helps his clients build and grow their businesses through word-of-mouth referrals. Tune in to find out why you too should be repurposing your content, and just how you can do it!

 

Key Takeaways:

[:19] John introduces his guest for this episode — Vikram Rajam.

[3:59] What does Vikram do?

[4:56] Vikram’s business is all about bringing the system of referrals and social media together.

[8:51] What’s Vikram’s process with clients to bring the content produced to the wider audience?

[12:24] John recommends a resource for Vikram to check out.

[14:03] John and Vikram discuss the importance of differentiation, particularly among CPAs, and Vikram elaborates with an example from Wheel of Fortune.

[19:40] What people want from accountants isn’t the service that they provide. John speaks to the need for entrepreneurial accountants who are focusing on making the highest best use of their time.

[22:50] How long does it take for Vikram and his team to nail down a client’s ‘voice’?

[28:05] There’s a fine balance between being personable and being professional. It is important to temper the two because, at the end of the day, it’s people relating to people.

[30:57] Vikram recommends that his clients keep an idea bank for blog articles.

[34:12] Vikram shares a trick he has for clients — turn long answers you write in response to a client’s question into a blog post.

[37:41] All content that is created should be reused — you can monetize a piece of content multiple times. There are so many opportunities to repurpose content. John and Vikram discuss the examples from WWE, Disney, and Netflix.

[44:34] Vikram and John discuss the Facebook acquisition of Instagram, as well as the algorithms behinds Facebook ads.

[51:16] Get in touch with Vikram via email or social media.

 

Mentioned in This Episode:

Phone Blogger

Vikram Rajan on LinkedIn

Vikram Rajan on Facebook

Email Vikram Rajan

Financial Gravity Podcast Episode 83: “Deconstructing Digital Marketing with Paul Slack”

Peter Diamandis

Vyral Marketing

The Entrepreneurial Accountants Facebook Group

A Way with Words Podcast

Blog Brainstormer

WWE

Disney Business Model — Google Search

The Toys that Made Us on Netflix

Mark Willis is a Certified Financial Planner with Lake Growth Financial Services, a full financial firm specializing in the Bank on Yourself concept. Mark explains more about what a Certified Financial Planner does that differ from typical insurance agents, and how the Bank on Yourself concept works to give policy owners financial security by helping them grow their money in a safe and predictable way, while also acting as a source of their own financing. He breaks down the different aspects of this concept and highlights some key pitfalls to be aware of. Tune in to find out more!

 

Key Takeaways:

[:18] John introduces his guest for this episode — Mark Willis.

[2:21] What is a Certified Financial Planner (CFP)?

[9:00] What does Mark do?

[12:23] How does the Bank on Yourself concept work, and why would someone buy it?

[18:43] Bank on Yourself gives people access to capital in a way that makes them become, in essence, their own banker. Mark explains further.

[20:44] Mark illustrates how the banking portion of the concept works in terms of withdrawing money from the policy as a loan.

[28:17] The problems with this policy come up in the insurance aspect of it.

[30:02] The design of the policy is key to reducing the commissions.

[32:59] How does this policy compare to and differ from other types of policies?

[37:50] John and Mark discuss the phenomenon of market chasing.

[40:43] John highlights how Infinite Banking differs from the Bank on Yourself concept.

[44:01] The Bank on Yourself system ensures its agents and advisors go through rigorous training before speaking with clients.

[44:37] What are some elements you should consider before getting on board with the Bank on Yourself system?

[47:36] Who is not a good candidate for this policy?

[49:26] If you’re interested in finding out more about Bank on Yourself, get in touch with Mark!

 

Mentioned in This Episode:

Mark Willis on LinkedIn

Lake Growth Financial Services

Mark Willis’ Calendar — Schedule a Meeting

Not Your Average Financial Podcast

How to be an Amazon Legend and Fire Your Banker!, by Danny Stock and Mark Willis

Bank on Yourself

Fred Parrish is helping small business owners figure out the numbers that help them run their business. Too often, financial professionals like accountants, CPAs, and controllers churn out numbers that don’t make sense to the business owner and that don’t help them make sound decisions for their business. Fred is revolutionizing the industry with his Profit Experts Predictive Management Platform that helps business owners model the outcome of decisions they make so they can make better decisions, faster. He’s taken it one step further with the Profit Beacon tool, which automates this process to make the system even easier for business owners to use. Tune in to find out more!

 

Key Takeaways:

[:19] John introduces his guest for this episode — Fred Parrish.

[1:57] What does Fred do?

[4:08] Fred’s tool can model the outcomes of decisions to show if they will have good or bad outcomes, very quickly.

[5:59] Fred and John discuss this massive need among entrepreneurs for financial data that they can use to run their business.

[9:44] John shares his first experience looking at what Fred’s software could do.

[11:51] Fred has an example of how his Profit Experts Predictive Management Platform works.

[18:30] Fred explains why controllers, accountants, and CPAs are not going to be able to tell you what your numbers mean.

[24:35] John compares this situation with accountants and paying taxes.

[27:10] Fred highlights another aspect of why it’s important to manage decisions, and know how to do that in the future when things change.

[30:40] Fred dives into some of the details of the Profit Experts services.

[31:40] John and Fred discuss the economic toll of business failures, and the importance of being able to look at things differently.

[35:36] John gives a shout out to SmartVault, sponsor of the podcast.

[36:55] How is Profit Beacon disrupting the Profit Experts business model?

[41:41] John gives an example from his company about how understanding the numbers helps manage the company better.

[43:11] Profit Beacon helps companies break down expenses into different categories in a way that’s easily understood and it’s automated.

[46:03] What does Profit Beacon cost? What does this mean for the future of the accounting and CPA industry?

[55:58] Fred just jointly released a book with Michael Gerber called The E-Myth Chief Financial Officer.

[1:01:03] Get a copy of Fred’s book on his website and also learn more about him and his work!

Mentioned in This Episode:

Fred Parrish

The Profit Experts

The Profit Beacon

AICPA

The E-myth Chief Financial Officer, by Fred Parrish and Michael Gerber

Scott Winters is the CEO and Co-Founder of FA Mentor, a company that focuses on helping financial advisers create a business that can produce massive and sustainable growth. Something that is severely lacking — not just among financial advisers — is knowledge of how to run a business. With his years of experience in the industry, this is exactly what Scott is helping his clients with, by providing individualized evaluations of their strengths and weaknesses and specific advice on execution. Tune in to find out more about how Scott is mentoring financial advisers in Business 101.

Key Takeaways:

[:19] John introduces his guest for this episodeScott Winters.

[2:19] John and Scott discuss how business owners may be good at one aspect of their business, but not others.

[5:16] Where does FA Mentor come in with regard to advising financial advisers on how to set up their business?

[8:59] What does Scott mean when he says someone is underemployed?

[13:54] John and Scott discuss the importance of playing to your strengths rather than improving your weaknesses.

[16:35] What are Scott’s processes for assessing someone’s weaknesses? He explains using the Quantum Leap Success Number.

[20:03] The idea of scale is lost on most financial advisers. John and Scott share anecdotes illustrating this from their personal experience.

[23:02] Scott’s company is focused on helping financial advisers drive that massive and sustainable growth in an individualized manner.

[25:32] How does Scott deal with advisers who take excessive care with their portfolios?

[31:36] John gives a shout out to SmartVault.

[33:23] Scott explains more about how the Weakness Resolution ties in with the Quantum Leap Forward Number.

[37:59] John shares some insight into how easy it is to build a business with all the tools technology offers.

[41:42] Scott explains some of the challenges that come with the execution phase, and how having a coach can help with successful execution.

[49:36] Get in touch with Scott via his website to find out more!

Mentioned in This Episode:

Scott Winters on LinkedIn

FA Mentor

FA Mentor Process

Strategic Coach

SmartVault (Use the Discount Code “TaxMasterNetwork” to save 15% for the entire first year.)

FINCON Expo

Scott Ayres is a Content Scientist at Agorapulse, a social media management company, that also focuses on doing experiments and research into what works and what doesn’t on social media. Scott breaks down some of the common myths he has busted in the social media marketing sphere and shares some recent experiments he has conducted that have produced surprising results. John and Scott also discuss the effectiveness of marketing strategies, and why it’s so important to be where your ideal clients are, instead of spreading yourself thin across all channels. Tune in to find out more!

 

Key Takeaways:

[:21] This podcast is sponsored by SmartVault!

[:49] John introduces his guest for this episode Scott Ayres.

[1:35] What does Scott do?

[4:18] What’s the history behind the name Agorapulse?

[5:53] What exactly is a content scientist?

[8:28] John and Scott discuss a strategy or technique being 60% effective vs. being 95% effective.

[10:24] Scott shares some of his recent experiments with surprising findings Instagram hashtags, the carousel feature on Instagram, and features on Facebook.

[20:28] Technology is evolving so quickly that Scott’s role didn’t even exist ten years ago and marketers have to keep up with these changes.

[24:51] John deconstructs some of the business decisions of MoviePass and the problems that came up when people tried to hack the system.

[28:06] What are some ideas Scott has tested that have stunned him with the results?

[33:40] John gives a shout out to SmartVault and how it has positively impacted his company.

[35:40] What services does Scott offer to clients?

[40:18] The search economy has drastically changed the mindset of businesses to try to be in the path of what people are searching for.

[45:41] Find out more about Scott, his company’s product, and the work that he does at the Agorapulse website and on social media.

 

Mentioned in This Episode:

SmartVault

Scott Ayres on LinkedIn

Agorapulse

Social Media Lab by Agorapulse

Agorapulse on Facebook

Agorapulse on LinkedIn

Agorapulse on Twitter

Agorapulse on Instagram

MoviePass

Hootsuite

Inbound (Conference)

Ryan Enk is a part of the real estate industry and he helps people create businesses from nothing, into a sustainable, passive-income generating business. After Hurricane Katrina hit New Orleans, Ryan was left with literally nothing, and had to start from scratch to rebuild his life and create an income to sustain his family. He shares how he started his real estate business to get himself out of that tough spot, and how his business works to generate multiple paydays with the same piece of real estate. Tune in to find out more about how he Ryan creates passive income from his business, and get some tips on how you can too!

 

Key Takeaways:

[:18] John introduces his guest for this episode — Ryan Enk.

[1:24] This episode is sponsored by SmartVault.

[1:49] What does Ryan do?

[2:19] John’s pet peeve with the real estate industry is info-marketing that sell programs to people. Ryan addresses this issue.

[8:50] How did Ryan start working on synthesizing the steps to real estate investment?

[11:53] Ryan explains how he maximized the number of paydays he gets out of a piece of real estate.

[15:36] Ryan and John discuss the tax aspect of real estate investment.

[19:48] Ryan’s specialization is in using options.

[22:25] How does Ryan finance his options?

[28:35] How does the passive income portion of Ryan’s business work?

[33:50] What is Ryan’s course and how does it work?

[38:13] Ryan and John discuss the entrepreneur’s curse.

[46:16] What are some technologies that Ryan uses to help him manage his business?

[52:04] Check out Ryan’s book, The 7-Day Real Estate Survival Blueprint.

[56:18] Visit Ryan’s website for more information, and check out his podcast as well.

 

Mentioned in This Episode:

Ryan Enk

CashFlow DadLife Podcast

Financial Gravity Podcast “Episode 28: Tom Wheelright — Reducing Taxes is Your Moral Obligation!”

The 7-Day Real Estate Survival Blueprint: How to Create $10,000 Out of Nothing in Less Than a Month, by Ryan Enk

Alone (TV Series)

SmartVault

Podio

Trello

SmartSheet

Basecamp

Carl Allen is the CEO and Founder of Ninja Acquisitions, a company which focuses on buying  small businesses, growing them and then selling them — all without investing any personal capital. Carl explains what he looks for in the businesses he buys, the sellers he buys from, and how to negotiate a great deal. With 2.44 million small businesses for sale in the U.S. today, Carl is definitely capitalizing on the business of business. Tune in to find out more about the opportunity and feasibility of buying firms in different industries, and how you can get in on the action too.

 

Key Takeaways:

[:18] John introduces his guest for this episode — Carl Allen.

[:35] What does Carl do?

[2:06] Carl compares what he does to flipping real estate.

[5:32] Carl explains more about the distressed seller psychology.

[7:30] What does Carl look for in the businesses he buys? How does he run the businesses he buys?

[11:13] How does Carl assess the capabilities of the company’s staff in running the business?

[13:16] What does Carl focus on when buying businesses? He shares an example of a deal he’s currently working on.

[18:24] Carl and John discuss the feasibility and opportunity in buying accounting firms and how Carl negotiates deals.

[25:31] John gives a shout out to the sponsor of the show, SmartVault.

[26:20] How does Carl deal with paying the seller with the cash flow from the business and how does the seller know the business is going to remain profitable?

[31:15] John and Carl discuss how they deal with sellers who want to sell their businesses for its future worth.

[34:28] John shares an analogy about Carl’s business. How does Carl transfer his expertise to business owners?

[36:51] Carl explains how his efforts in deconstructing his process helped make him a better deal maker.

[41:24] Why does Carl do what he does?

[44:02] Check out Carl’s 90-minute masterclass for free and get in touch with him to find out more.

 

Mentioned in This Episode:

SmartVault (Use SmartVault.com discount code “TaxMaster” for 15% off your entire first year of service!)

Carl Allen

Ninja Acquisitions

90 Min Masterclass with Carl Allen

Kolbe

Culture Index

Abundance 360 Conference

Never Split the Difference, by Chris Voss

Financial Gravity Podcast Episode: “Special Report — What Went Wrong For Us This Tax Season”

Stacey Randall is all about the referrals and even more incredibly, she teaches her clients how to get referrals without asking for them. Stacey started out in the corporate world and eventually moved into the entrepreneurship space, and gained a wealth of experience about getting referrals along the way. She and John discuss the importance of relationship building and why it’s so important to differentiate yourself by finding a niche either in the product or service you offer or by how you deliver the product or service. Tune in to find out more about how you can grow your business through referrals without asking!

 

Key Takeaways:

[:19] John thanks sponsors SmartVault.

[:53] John introduces his guest for this episode — Stacey Randall.

[2:15] What was Stacey’s journey like from corporate to entrepreneur.

[9:41] What type of entrepreneur is Stacey — lifestyle entrepreneur or achievement entrepreneur?

[11:08] Stacey shares her experience of going back to a corporate job after her business failed.

[15:21] Stacey discusses finding her niche as a productivity coach, and how that led to her wanting to grow by referrals.

[19:41] Stacey makes a difference between asking for referrals and getting referrals.

[23:02] What kind of resistance has Stacey encountered from people with scarcity mindsets?

[26:16] What are some of John’s hangups on referrals?

[30:05] People don’t buy from a company, they buy from people. Stacey highlights the importance of relationships in business.

[35:48] You need three plans when you’re trying to grow your business.

[36:48] Stacey’s program attracts people who are good at solving problems but realized they needed to also know and understand sales.

[40:32] Make clients want to talk about you.

[44:35] The second way to be referable is to figure out how to be different by how you deliver your product or service.

[47:36] Once you’ve built a process or algorithm that creates a certain type of output, you can show that it works and build your credibility.

[55:02] Get in touch with Stacey through her website or take on her 7-day challenge.

[56:35] What are some apps and tech Stacey uses?

 

Mentioned in This Episode:

Stacey Randall

7-Day Challenge

Entrepreneurs’ Organization

Blue Ocean Strategy

Dan Sullivan

Way of Life

Headspace